Our Mission
Empower South Africans — especially youth and small businesses — with a winning mindset and practical tech tools that drive growth, confidence, and impact.
- Mindset coaching that’s simple, actionable, and consistent.
- Digital products that remove friction and build discipline.
- A community that supports long‑term transformation.
At a glance
- Founded
- 2024
- Based
- South Africa
- Focus
- Mindset, Tech, Youth
- Products
- Coaching, Journal, Apps
Our Story
2024
The spark
Started as a personal challenge to rebuild habits, Thosem evolved into a movement for practical self‑improvement.
2025
Products go live
From coaching prompts to the Growth Journal and athlete scouting concepts — early adopters join the journey.
Next
Community & partnerships
Work with schools, clubs, and small businesses to scale the impact across the country.
Values
Discipline
Small daily actions compound into life‑changing results.
Ownership
We take responsibility and move forward with courage.
Service
We build tools that genuinely help people win.
Team
TS
Thobile Sema
Founder
PM
Product Lead
TBA
CO
Coach Ops
TBA